The Challenge
Qantas Business Money needed a clearer way to communicate the features and benefits of a complex financial platform to prospective customers. What began as a brief for two animations quickly grew into five, requiring a system that could simplify detailed product information, maintain consistency and scale efficiently as new stories were added.
Qantas Business Money needed a clearer way to communicate the features and benefits of a complex financial platform to prospective customers. What began as a brief for two animations quickly grew into five, requiring a system that could simplify detailed product information, maintain consistency and scale efficiently as new stories were added.
CLIENT
Qantas
YEAR
2022
SERVICES
Brand Strategy Digital Design Animation Illustration
ROLE
Animation
The Approach
We started with hand-drawn storyboards to simplify each narrative before developing a modular illustration and motion system for production. Custom illustrations, UI elements, characters and motion behaviours were designed as reusable components — allowing scenes to be quickly adapted while maintaining a consistent visual language across the entire series. The result: a scalable suite of five animations that transformed complex financial information into clear, engaging and easy-to-understand stories.
We started with hand-drawn storyboards to simplify each narrative before developing a modular illustration and motion system for production. Custom illustrations, UI elements, characters and motion behaviours were designed as reusable components — allowing scenes to be quickly adapted while maintaining a consistent visual language across the entire series. The result: a scalable suite of five animations that transformed complex financial information into clear, engaging and easy-to-understand stories.
Other projects
