The Challenge
CueBall developed a campaign concept for KIT by Commonwealth, exploring how financial education could better connect with children growing up in an increasingly cashless world. For a generation raised on cards, apps and digital payments, money is becoming invisible. The challenge was to make concepts like earning, saving and spending feel tangible — while positioning financial literacy as something engaging rather than educational homework.
CueBall developed a campaign concept for KIT by Commonwealth, exploring how financial education could better connect with children growing up in an increasingly cashless world. For a generation raised on cards, apps and digital payments, money is becoming invisible. The challenge was to make concepts like earning, saving and spending feel tangible — while positioning financial literacy as something engaging rather than educational homework.
CLIENT
Kit for Commbank
YEAR
2022
SERVICES
Creative Direction Brand Strategy UI Design Brand Identity Illustration
ROLE
Creative Direction
The Approach
Our idea was simple: materialise money. Instead of showing savings as numbers on a screen, we transformed them into the things kids actually care about — games, music, technology, toys and experiences. Through playful illustration and visual storytelling, the campaign connected saving with real-world goals, turning an abstract financial concept into something children could immediately understand. The result: a future-focused campaign concept designed to make money feel real for a generation growing up without cash.
Our idea was simple: materialise money. Instead of showing savings as numbers on a screen, we transformed them into the things kids actually care about — games, music, technology, toys and experiences. Through playful illustration and visual storytelling, the campaign connected saving with real-world goals, turning an abstract financial concept into something children could immediately understand. The result: a future-focused campaign concept designed to make money feel real for a generation growing up without cash.
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