ITOC • BRAND REFRESH • 2022
A NEW TAKE ON TOGETHERNESS
FOR CLOUD SERVICES.
FOR CLOUD SERVICES.
A young and not yet defined brand, ITOC were in search of a brand identity that both told the story of who they are, while establishing themselves in a growing pool of competitors. The only restriction being, the logo cannot change.
VISUALISING THE ITOC TEAM'S USP
When hearing the word intimacy, most people's minds go to one place. But for the ITOC team, it was a key word that identified their unique selling proposition that has defined them amongst their competition. In providing an intimate service to their client, where-by they have specialists who become a close extension of that client's team, a powerful and more personal service is delivered.
This is extended into a brush stroke that links back to the circles in the logo, a fluid part of the brand that flows and adapts to each channel.
