ITOC • BRAND REFRESH • 2022
A new take on togetherness, for cloud services.
A young and not yet defined brand, ITOC were in search of a brand identity that both told the story of who they are, while establishing themselves in a growing pool of competitors. The only restriction being, the logo cannot change from their original in the process.
A young and not yet defined brand, ITOC were in search of a brand identity that both told the story of who they are, while establishing themselves in a growing pool of competitors. The only restriction being, the logo cannot change from their original in the process.
VISUALISING THE ITOC TEAM'S USP
But for the ITOC team, it was a key word that identified their unique selling proposition that has defined them amongst their competition. In providing an intimate service to their client, where-by they have specialists who become a close extension of that client's team, a powerful and more personal service is delivered.
This is extended into a brush stroke that links back to the circles in the logo, a fluid part of the brand that flows and adapts to each channel.
